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EL CARWASH REBRAND (Rejected)

Heavily influenced by the Art Deco Movement, they wanted an identity that would evoke the rich history that exists among the streets of Miami. Rather than using imagery common to most car wash logos, I decided to use a Heron as an allegorical figure to evoke the elegant and slim nature of Art Deco adornment. I’ve created a new identity that would appeal to their younger demographic that was still nostalgic, minimal, and modernized.

ADJECTIVES to create logo:

  • clean

  • minimal

  • familiar

  • art deco

  • luxury